Services
Bubbles — 12 month roadmap shipped in 3 months.
Three KPIs at a glance, then the structured story below.
Headline
Bubbles — 12 month roadmap shipped in 3 months.
Bubbles is a laundry platform with a clear product roadmap and a slow burn rate problem. The original plan estimated 12 months to deliver the roadmap; the runway estimated 5 years to profitability. Both were too slow. The brief: rebuild both the roadmap and the delivery model.
- To deliver a 12-month roadmap
- 3 months
- To profitability (was 5)
- <2 yrs
- Outcome aligned, AI native delivery
- Fixed price
Challenge
Bubbles is a laundry platform with a clear product roadmap and a slow burn rate problem. The original plan estimated 12 months to deliver the roadmap; the runway estimated 5 years to profitability. Both were too slow. The brief: rebuild both the roadmap and the delivery model.
Approach
AI native delivery, applied throughout the value stream. Not “we use AI in the product” — we use AI in the engineering process. Research, prototyping, test generation, code review, documentation. A team of 5 with AI tooling shipping what 15 used to take a year for. Outcome aligned, fixed price, full handover.
Outcome
The 12 month roadmap shipped in 3 months. Profitability horizon cut from 5 years to under 2. The codebase is documented, tested, and owned by Bubbles. The engagement model — outcome aligned, AI native delivery, fixed price — is the same model we run on every build today.